Eleven of the most talented wood artists in the Twin Cities, all members of the Minnesota Woodworkers Guild, came together for the first time to collectively show their work at Art-a-Whirl, the largest open studio/art crawl in the US, May 18-20, 2018.
These artists value quality materials and construction, and design/build distinctive pieces that highlight the natural beauty of wood. Art-a-Whirl was an opportunity for them to expand awareness of custom-made wood furniture and specialty wood items, educate the public, differentiate the group from the competition and provide a showcase for potential customers to meet the artists.
45 Degrees/Minneapolis first guided the artists through a creative strategy process to get them all on the same page, understanding that they needed to market as a group brand, not as individuals. Then came a name, a logo, and a whole slew of site signage and promo help. This enthusiastic group is now well set up with a solid brand foundation as it looks ahead to many years of participation.
Find out more about Art of the Grain here.