45 Degrees/Minneapolis is a brand consultancy and design shop – the creative partnership of Susan Hopp and Karl Schweikart. We design brand identities, help organizations find their way, and collaborate on one-off, interesting projects.
As you will see in our Work: Logos & Symbols, our sweet spot is brand identity, and we’ve worked with 100s of businesses and organizations. We love helping them shine. Often an “aha” moment for many who think they just want a “logo,” our design process allows our clients to imagine their ideal state and to rethink and refine their brand. It’s transforming to discover where their power and magic lies.
With so much visual noise vying for attention, we value clear content and compelling design in equal measures. Even though we don’t shout out socially responsibility, we seek out people who care that we use our talents and skills to make the world a better place and have positive impact. We simplify the complex to create order, design to get noticed and raise awareness, inspire credibility, find connections and move others to action, creating positive change. This satisfies both the artist and businessperson in us.
Our design decisions are rooted in research and strategy, and our brands anticipate the future and can stand the test of time. That’s important when you’re investing hard-won budget or hard-earned dollars in your organization’s brand identity.
Please take a look and contact us if you like what you see and would like to know more. And thank you!
45 Degrees has been recognized over the years for excellence by such organizations as:
2011 College of Visual Arts Leaders in Design Series – WOMN: Women in Minnesota Design
MDMA ARC Awards
HOW Self-Promotional Design Competition
HOW International Design Competition
Print Regional Design Annual
AICO Show, Against All Odds
Neenah Paperworks Contest
United Way Communications Contest
United Way of Minneapolis Area’s Annual Communications Showcase
Direct Marketing Association (DMA)
AIGA/Minnesota Design Show of Graphic Design Excellence
Personal side projects are a cornerstone of creative growth and discovery, with only self-imposed constraints. This is our chance to put something out in the world that is entirely our own.
Karl has combined his interests in art and music. As a founding member of the local band The Melvilles, he’s enjoyed the freedom of out-of-the box thinking over the years as he has designed 100’s of the band’s concert posters.
A Pretty Posy .co
Susan’s love of creating beauty out of nothing developed into a side seasonal floral business. An accidental gardener, her design sense found a perfect outlet in her floral arrangements.
Everyone needs an inspirational board. This is ours.