45 Degrees/Minneapolis is a brand consultancy and design shop – the creative partnership of Susan Hopp and Karl Schweikart. We design brand identities, help organizations find their way, and collaborate on one-off, interesting projects. Give us a shout.
We’ve worked with a wide variety of clients and organizations over the years and even though we don’t shout out socially responsibility, we seek out clients who care that we use our talents and skills to make the world a better place and affect a positive cultural change or impact.
Our sweet spot is brand identity and we love helping clients shine. Often an aha moment for many who think they just want a “logo,” our design process allows our clients to imagine their ideal state and to rethink and refine their brand. We make sure everyone is on the same page, understanding and speaking about the brand in the same way. It’s transforming for clients to discover where their power/magic lies. Our design decisions are rooted in research and strategy, and our brands are authentic and last a good long time.
There’s so much visual noise out there vying for attention. We value clear content and compelling design in equal measures. We simplify the complex, create order, design to get noticed and raise awareness, inspire credibility, find connections, move others to take action, and create positive change. This satisfies both the artist and businessperson in us.
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