Back in early 2012, then in its 41st season, this “best kept secret” organization was ripe for change. Along with some internal changing of the guard, it was time to re-envision and re-energize. To survive in an increasingly crowded and competitive environment, they needed to generate greater awareness; grow concert attendance and financial contributions; create organization “buzz,” excitement, energy, and pride; and maximize marketing opportunities.

Luckily for us they recognized that this couldn't happen without the support of a new strong and cohesive brand identity program and marketing materials.

After we worked through our brand strategy process, with questionnaires, interviews, and research, and with a Brand Platform in hand listing core characteristics and attributes, we all were equally excited about their bright future!

They are achieving their goals! Now, almost seven years later, set with a great brand foundation that they can handle on their own, our main yearly contribution is designing a new season brochure with design elements they can plug into their social media and communications.

Season brochure covers

Season promotion elements